Italian Market
Italian content that reads as if it was written in Italy
I review and localize websites, landing pages and content for companies working with the Italian market: language, tone, keywords and messaging, checked by a native Italian speaker with experience in translation, localization and SEO.
When it makes sense
You have Italian content, but no one on the team can judge it
Most companies that contact me already have an Italian version of their site or campaigns. What they lack is someone who can tell them whether it works for Italian readers.
The text is correct but sounds foreign. Grammar is fine, yet Italian readers can tell it was translated.
You used AI or machine translation. The output looks good, but you have no way to check what’s wrong with it.
You’re launching in Italy. You need your site and landing pages in Italian before the first campaign goes live.
Your keywords were translated, not researched. Italians search with different words, and your pages don’t show up for them.
Your messaging was written for another market. Claims, examples and tone that work in the US or UK fall flat here.
Your agency or translator delivered, and you can’t evaluate it. You want an independent opinion before publishing.
Services
Two ways to work together
Italian Content Review
For teams that already have Italian content and want to know what to fix.
- annotated document with comments on naturalness, tone and terminology
- typical translation and AI errors flagged, with suggested rewrites
- notes on cultural fit and messaging
- check of the main keywords against Italian search behaviour
- summary of recurring issues, so your team or translator can fix them next time
Italian SEO Localization
For companies that need Italian pages built for Italian readers and Italian search.
May include
- adaptation of copy and messaging from English to Italian
- Italian keyword research for each page
- meta titles and descriptions
- cultural and terminology check
- localization of landing pages, product pages, blog articles and emails
Send me your texts or URLs and I’ll reply with a quote within 2 business days, usually much sooner.
Prefer to talk first? You can also book a short call.
What I check
Four things a translation usually misses
Language
Word choice, sentence rhythm, false friends and phrasing that no Italian would use.
Tone
Formal or informal address, level of enthusiasm, how directly you speak to the reader. Italian conventions differ from English ones.
Search
The terms Italians type into Google, which are often not the literal translation of your English keywords.
Market fit
References, examples, units, legal and commercial conventions that need to change for Italy.
Example
What a review looks like
Every issue is marked in the text, with an explanation and a suggested rewrite. At the end you get a summary of the problems that come up most often, so you can brief your team or translator.
- Annotated document
- Suggested rewrites
- Keyword check
- Summary of recurring issues
Sample review
Generic and calqued from English. Suggested: name a specific benefit.
Language
The exclamation and urgency read as pushy to Italian B2B buyers.
Messaging
Informal and formal address mixed on the same page. Suggested: choose one and keep it throughout.
Tone
How it works
From brief to review in three steps
Brief
You send texts or URLs, with a few lines on audience and goal.
Quote
I reply within 2 business days with price and delivery time.
Review
You receive the annotated document within 5 business days from confirmation.
About me
Hi, I’m Veronica
I’m a native Italian speaker with more than 10 years of experience in translation, localization and teaching English to young people and adults. Over the last 8 years I’ve also worked in SEO, content and digital strategy for Italian and international companies.
I’ve lived in London and Sydney and I work in English every day. When I review your content, I look at it as a translator, as an Italian customer and as someone who knows how Google ranks pages in Italy.
AIPIA certified (Advanced) in AI for marketing, which helps me spot where AI-generated content tends to go wrong.
FAQ
Before you get in touch
Do you also translate?
Yes. For localization projects I translate and adapt your English content into Italian, with keywords and messaging researched for the Italian market.
Can you review content written by AI?
Yes. Many of the texts I review today come from AI tools or machine translation. I flag what sounds unnatural or incorrect and suggest rewrites.
Which languages do you work from?
English to Italian. I can read French content for context.
How do I get a quote?
Send me your texts or URLs with a few lines about your audience and goal. I’ll reply within 2 business days with a quote and the delivery time.
Next step
Tell me about your Italian content
Send me a link or a few pages and I’ll reply with a quote within 2 business days, usually much sooner. If you’d rather talk first, book a short call.